Why trust is the new currency - it’s time to humanise marketing
For the last decade, marketers have focused on gaining attention at all costs, as a result trust is at an all-time low. In the AI world we live in, trust is only going to become more important. I talk about organisations’ need to humanise themselves by bringing the faces and stories of their people to the forefront. To connect with your partners, employees, prospects and the broader market in a more meaningful & impactful way.
Trusted by
ABOUT
Hey! I’m an author & entrepreneur who helps companies humanise their business by bringing their incredible people to the forefront of their content & marketing.
I specialise in:
Cultivating trust by showcasing the human side of their business, bringing their people, values, and stories to the forefront.
Through powerful, purpose-driven storytelling, I guide companies to create content that resonates deeply with their audience, driving engagement and long-term impact.
I help companies understand the power of Personal Brand.
Full Bio
For five years, I followed the path that was laid out for me.
- KPMG’s youngest employee.
- A first-class degree from Durham.
- Leading projects, managing teams, working with global clients — all before I turned 23.
From the outside, it looked like success.
But inside, something didn't feel right.
Every day I stared at four white walls and spreadsheets, wondering if this was really it — if I was going to spend the next 40 years in meetings, climbing a ladder I wasn’t sure I wanted to be on.
So I started writing.
Not with a plan. Just with curiosity.
Sharing small reflections online — about work, identity, and what success really means.
That decision changed everything.
It caught the attention of Steven Bartlett, who invited me to join his personal team.
For six months, I got a behind-the-scenes look at how influence is really built. It was intense. Eye-opening. And exactly the push I needed.
From there, doors opened fast — a role advising a $40M startup, leading creator campaigns, building go-to-market strategies.
At the same time, my own content was starting to gain traction: 16 million views in my first year, LinkedIn Creator Programme, Keynote gigs and my debut book.
I saw the power of showing up and sharing my ideas and story online.
In 2024, I launched Triangle — a Thought Leadership agency for CEOs and Founders. To help leaders do the same. Where we’ve helped our clients raise over $100M, land deals with Sony, Nvidia, Virgin — by turning their ideas into influence.
Now I share those insights on stage. With the goal of inspiring others to share their story with the world.
Speaker Trailer
What others are saying…
“Thought-provoking insights into today’s most pressing topics.”
- FUTR
“He is a gifted presenter who engaged the audience from the outset who were all very positive in their feedback citing him to be one of the most enjoyable of the event”
- BIG MARKETING MEET UP
“Matt’s a wealth of knowledge…. excellent insights into how to stand out and become an expert in your field”
- DIGG FOR SUCCESS
“Matt is thoughtful, knowledgeable and full of energy and ideas. He is a pleasure to work with and I’d recommend him highly.”
- PARTNER AT MORRISON FOERSTER
“Our delegates were blown away… we’ll be inviting Matt back!”
- SKILLS4STARTUPS HOSTED BY GOOGLE CLOUD
“Matt shared a thoughtful, detailed and measured set of answers for the crowd all about social selling. Thrilled he joined us and shared his views!”
- ENTREPRENEUR BUSINESS LIVE
A sample of Matt’s most popular talks…
-
Why trust is the new currency for organisations & marketers: And how to build it
In a world where AI blurs the lines between real and artificial, trust has become a rare commodity. We’re often left questioning what's authentic. To stand out and connect meaningfully, businesses must focus on humanising their brands—putting real people and genuine stories at the centre of their messaging. By showcasing the people behind the company and sharing authentic experiences, you build credibility, foster trust, and differentiate yourself in today's crowded market.
-
The harsh new reality of B2B sales & marketing and what you need to do about it
Buying patterns in B2B have shifted dramatically. Prospects are doing their own research, reaching out to sales teams far later in the buying journey. To stay competitive, you need to find buyers earlier and educate them, building trust at scale. This means creating targeted, educational content that speaks directly to your ideal customer’s pain points.
-
Tapping into the power of B2B influencers to build trust around your product
The influencer wave is shifting from B2C to B2B, as companies like Microsoft, IBM, and GE recognise that trust is key in today’s buying landscape. B2B buyers are more cautious and research-focused, often requiring thorough insights before committing to a product. By tapping into respected, credible experts in their fields, B2B brands can grow their visibility, accelerate trust in their market & ultimately drive conversions.
