Why trust is the new currency - it’s time to humanise marketing
For the last decade, marketers have focused on gaining attention at all costs, as a result trust is at an all-time low. In the AI world we live in, trust is only going to become more important. I talk about organisations’ need to humanise themselves by bringing the faces and stories of their people to the forefront. To connect with your partners, employees, prospects and the broader market in a more meaningful & impactful way.
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ABOUT
Hey! I’m an author & entrepreneur who helps companies humanise their business by bringing their incredible people to the forefront of their content & marketing.
I specialise in:
Cultivating trust by showcasing the human side of their business, bringing their people, values, and stories to the forefront.
Through powerful, purpose-driven storytelling, I guide companies to create content that resonates deeply with their audience, driving engagement and long-term impact.
I help companies understand the power of Personal Brand.
Full Bio
At 18 Matt joined KPMG as part of the Sponsored Degree Programme studying at Durham University alongside working across London & the South East with a range of clients from FTSE 250 financial service firms to SME’s. After graduating with a First Class Honours degree Matt was leading teams & client projects at KPMG.
Simultaneously, Matt began sharing his thoughts online through social media and a personal blog. This caught the attention of Steven Bartlett, the Dragons’ Den investor and Diary of a CEO host, who invited Matt to join his personal team. Matt spent six months working directly alongside Steven.
From there, Matt stepped in as a Strategic Advisor for a $40 million startup, where he played a pivotal role in shaping the strategy behind a new social media platform, leading key initiatives, activations & campaigns.
During this time, Matt’s presence on LinkedIn skyrocketed. He was selected for LinkedIn's invite-only Creator Management programme, amassing 16 million views in his first year of posting.
His career trajectory continued upward, working with global figures like Wim Hof, judging the National Social Media Awards, and founding Social Club—an exclusive online community bringing together top creators, influencers, and brands, boasting a combined following of over 328 million.
Matt then launched his debut book, Breaking Free, sharing his journey from corporate life to creator, while exploring themes such as mental health, career transitions, and the power of storytelling.
This paved the way for Triangle, an exclusive branding agency launched in January 2024, where Matt works with leading CEOs and founders in the UK and US to build their digital reputations. His work ranges from raising $100 million in investment to helping clients close multi-8-figure deals with companies like Nvidia.
Matt’s insights have earned him invitations to speak internationally, with engagements in Copenhagen, Berlin, and Northern Ireland, and across the UK, where he shares his lessons with live audiences.
Speaker Trailer
What others are saying…
“Thought-provoking insights into today’s most pressing topics.” - FUTR
“He is a gifted presenter who engaged the audience from the outset who were all very positive in their feedback citing him to be one of the most enjoyable of the event” - BIG MARKETING MEET UP
“Matt’s a wealth of knowledge…. excellent insights into how to stand out and become an expert in your field” - DIGG FOR SUCCESS
“Matt is thoughtful, knowledgeable and full of energy and ideas. He is a pleasure to work with and I’d recommend him highly.” -
PARTNER AT MORRISON FOERSTER
“Our delegates were blown away… we’ll be inviting Matt back!” - SKILLS4STARTUPS HOSTED BY GOOGLE CLOUD
“Matt shared a thoughtful, detailed and measured set of answers for the crowd all about social selling. Thrilled he joined us and shared his views!” - ENTREPRENEUR BUSINESS LIVE
A sample of Matt’s most popular talks…
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Why trust is the new currency for organisations & marketers: And how to build it
In a world where AI blurs the lines between real and artificial, trust has become a rare commodity. We’re often left questioning what's authentic. To stand out and connect meaningfully, businesses must focus on humanising their brands—putting real people and genuine stories at the centre of their messaging. By showcasing the people behind the company and sharing authentic experiences, you build credibility, foster trust, and differentiate yourself in today's crowded market.
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The harsh new reality of B2B sales & marketing and what you need to do about it
Buying patterns in B2B have shifted dramatically. Prospects are doing their own research, reaching out to sales teams far later in the buying journey. To stay competitive, you need to find buyers earlier and educate them, building trust at scale. This means creating targeted, educational content that speaks directly to your ideal customer’s pain points.
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Tapping into the power of B2B influencers to build trust around your product
The influencer wave is shifting from B2C to B2B, as companies like Microsoft, IBM, and GE recognise that trust is key in today’s buying landscape. B2B buyers are more cautious and research-focused, often requiring thorough insights before committing to a product. By tapping into respected, credible experts in their fields, B2B brands can grow their visibility, accelerate trust in their market & ultimately drive conversions.
