I help organisations humanise themselves in an AI world

Trust is becoming harder to build in the AI world we live in, but becoming more important. I talk about humanising businesses by bringing the faces and stories of their people to the forefront. To connect with your partners, employees, prospects and broader market in a more meaningful & impactful way.

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ABOUT

Matt’s an author & entrepreneur and works with companies helping them humanise their business by bringing people to the forefront of their content & marketing.

Matt specialises in:

Cultivate trust by showcasing the human side of their business, bringing their people, values, and stories to the forefront.
Through powerful, purpose-driven storytelling, Matt guides companies to create content that resonates deeply with their audience, driving engagement and long-term impact.
Helping companies understand the power of Personal Brand.

Full Bio

At 18 Matt joined KPMG as part of the Sponsored Degree Programme studying at Durham University alongside working across London & the South East with a range of clients from FTSE 250 financial service firms to SME’s. After graduating with a First Class Honours degree Matt was leading teams & client projects at KPMG.

Simultaneously, Matt began sharing his thoughts online through social media and a personal blog. This caught the attention of Steven Bartlett, the Dragons’ Den investor and Diary of a CEO host, who invited Matt to join his personal team. Matt spent six months working directly alongside Steven.

From there, Matt stepped in as a Strategic Advisor for a $40 million startup, where he played a pivotal role in shaping the strategy behind a new social media platform, leading key initiatives, activations & campaigns.

During this time, Matt’s presence on LinkedIn skyrocketed. He was selected for LinkedIn's invite-only Creator Management programme, amassing 16 million views in his first year of posting.

His career trajectory continued upward, working with global figures like Wim Hof, judging the National Social Media Awards, and founding Social Club—an exclusive online community bringing together top creators, influencers, and brands, boasting a combined following of over 328 million.

Matt then launched his debut book, Breaking Free, sharing his journey from corporate life to creator, while exploring themes such as mental health, career transitions, and the power of storytelling.

This paved the way for Triangle, an exclusive branding agency launched in January 2024, where Matt works with leading CEOs and founders in the UK and US to build their digital reputations. His work ranges from raising $100 million in investment to helping clients close multi-8-figure deals with companies like Nvidia.

Matt’s insights have earned him invitations to speak internationally, with engagements in Copenhagen, Berlin, and Northern Ireland, and across the UK, where he shares his lessons with live audiences.